I’m Franklin Gaw and I’m an industrial design student at Carnegie Mellon University.
I recently got back from studying abroad at Design Academy Eindhoven in the Netherlands and am currently finishing my third year in Pittsburgh.
During summer 2011, I worked as an industrial design intern in Cincinnati, OH at Procter and Gamble (P&G).
Currently, I will be working in San Francisco as a Mobile/UX Design Intern at Samsung for summer 2012.
For my internship project at Procter and Gamble, I created a sustainble skincare line designed for for Gen Y consumers called Need Skincare. From utilizing reusable bottles with concentrate and filters to implementing a whole interconnected social experience with the needs of your regimen, with Need, I wanted to change the current stigmas of skincare regimens and create a fully immersive system which redefines skincare for the better.
I used a broad range of research in order to define a theme in which to base my product line on. I explored four trends: overbranding, thriftiness, eco-awareness, and curating identity which led to identifying the societal shift I defined as “modern repurposing”.
I wanted the bottle to be inviting to touch and hold, almost mimicking the firmness and soft touch of skin and human contact. I explored different foams, silicones, and matte plastics as material studies for the bottle. Graphically, I was influenced by the iconic nature of New York subway signs as well as the way periodic tables communicated information through symbols.
The final bottle uses a reusable bottle with the skincare concentrate inside a filter. All you need to do is just add water. Once finished with the product, all you need to do is buy a new filter with concentrate to reattach to the old bottle. Then once again, just add water.